Writing microcopy is a true crossover craft – an exercise in both front-end development and content creation. But playing fast and loose with microcopy tone can macro-backfire.
Has the darling of the sharing economy flown too close to the sun?
We all like a challenge every now and then. And that's exactly what QUO's digital team got when tasked with designing a new website for hospitality-focused investment banking platform RobertDouglas.
The hospitality sector is defining external perceptions of South Asian countries in the absence of adequate government funding for proper nation branding.
Can you put a price on luxury? Is luxury relative? And is the notion of what constitutes luxury currently being transformed? These questions formed part of a thought-provoking panel discussion at the Hotel Investment Conference South Asia (HICSA) 2018, which …