“Speaks for itself”, “less is more”, “no introduction needed”. While these phrases are as prevalent as resorts themselves in the Maldives, successfully putting them into practice isn’t quite so common. Newcomer resort Faarufushi was keen to try. Faarufushi’s challenge – …
Tag: luxury
Creating a ‘Timeless’ Brand Video
The Nautilus Beach & Ocean Houses, Maldives creates desire for life’s most precious commodity: time. In our post Branding ‘Freedom’, we took a look at the strategy and creative work we did to position the new ultra-high-end-luxury Maldives brand, The …
VIDEO: The Democratisation of Luxury
Can you put a price on luxury? Is luxury relative? And is the notion of what constitutes luxury currently being transformed? These questions formed part of a thought-provoking panel discussion at the Hotel Investment Conference South Asia (HICSA) 2018, which …
