Millennials are getting all the attention from hoteliers, but another ‘m’ category – mid-lifers – is being ignored as a potentially lucrative target. According to a study by Euromonitor International, mid-lifers (those in their mid-40s to mid-50s) have the highest spending …
Tag: design
A Restaurant Concept as Different as Night and Day
Having a split personality isn’t always a bad thing. Especially when you’re a restaurant in an insanely popular location trying to offer the people something out of the ordinary. The sophisticated new Publico in Robertson Quay, Singapore – the all-day …
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Branding InterContinental’s New Territory
“One’s destination is never a place, but a new way of seeing things.” – Henry Miller InterContinental does a great job as a city slicker. With over 70 years of experience under its luxury hotel belt, this established industry leader …
Branding ‘Freedom’
What is freedom? Is it something you can buy, or brand?
