Every December, the Pantone Color Institute announces its new ‘Color of the Year’ with press releases and a post on their website. A frenzy of colour-obsessed commentary ensues. Bloggers rattle the keys. E-commerce sites like Etsy light up with handmade …
We all know a good makeover can do wonders – something the groovy Finolhu knows rather well when it comes to their brand identity. Bursting onto the Maldivian resort scene in 2016, Finolhu’s dynamic retro proposition shook up traditional resort …
No one wants a bad name, either reputationally or aesthetically. It is something you have to live with, say and hear, many times a day, potentially for the rest of your life.
The challenge of updating a Thai icon
Why every year henceforth will be the Year of Wellness
How smart websites boost your brand
Bringing a new dimension to AccorHotels conferences