In-depth analysis, views and insights from our perspective
Category: Clever Stuff
Social media: The ultimate space invader
'Is it Instagram-friendly?' Brand strategist Rica Facundo examines the four little words that are shaping hotel brands.
Designing the Diminutive
Lisa Hassanzadeh of concrete Amsterdam shares her thoughts on the inspiration behind citizenM and the redefinition of luxury.
The Art of Microcopy
Writing microcopy is a true crossover craft - an exercise in both front-end development and content creation. But playing fast and loose with microcopy tone can macro-backfire.
Building a Better World, One Haus at a Time
About this time last year, we told you about the branding project QUO undertook for Vietnamese developer, EZ Land. In the lead-up to their first development project, we helped design the company’s brand architecture. We developed the parent brand (EZ …
Portrait of the Artist as an Engaged Citizen
The hospitality world’s favourite global citizen has done it again. citizenM’s latest round of disruption is shaking things up in one of its newest neighbourhood’s – the ever-quirky, deeply historic Bowery in Manhattan. In preparation of welcoming guests next month, …
QUO CEO to Hospitality Leaders: “Overthrow your org chart”
In the third article of a four-part series on innovation for Hotels Magazine, CEO David Keen expands upon what GMs need to do to be industry pioneers. Even if we take the hotel out of hospitality, it remains a people-centred …
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QUO REPORT: Vietnam Rising
FACTORS SHAPING ASIA’S MOST EXCITING MARKET All pundits are in agreement: the Vietnamese tourism industry is on the up in a big way. Vietnam has remarkable potential for growth – both in terms of tourist interest and projected revenue. Last …
