In-depth analysis, views and insights from our perspective
Category: Clever Stuff
Outperforming the OTAs: Harness the Power of Digital to Build Lasting Relationships
Imagine a world where your ideal customers leave your property thrilled, return home and recommend you to all their friends and who thinks of you immediately when it's time to book their next vacation.
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The Shape of Experience
Creative concepts can transform the dullest spaces into remarkable guest journeys, writes QUO Chief Branding Officer Catherine Monthienvichienchai.
Social media: The ultimate space invader
'Is it Instagram-friendly?' Brand strategist Rica Facundo examines the four little words that are shaping hotel brands.
Designing the Diminutive
Lisa Hassanzadeh of concrete Amsterdam shares her thoughts on the inspiration behind citizenM and the redefinition of luxury.
The Art of Microcopy
Writing microcopy is a true crossover craft – an exercise in both front-end development and content creation. But playing fast and loose with microcopy tone can macro-backfire.
Building a Better World, One Haus at a Time
About this time last year, we told you about the branding project QUO undertook for Vietnamese developer, EZ Land. In the lead-up to their first development project, we helped design the company’s brand architecture. We developed the parent brand (EZ …
Portrait of the Artist as an Engaged Citizen
The hospitality world’s favourite global citizen has done it again. citizenM’s latest round of disruption is shaking things up in one of its newest neighbourhood’s – the ever-quirky, deeply historic Bowery in Manhattan. In preparation of welcoming guests next month, …
