When a new travel lifestyle sweeps into Vietnam and settles on the stunning coastline near Hoi An, it’s worth letting the world know. Given QUO’s extensive hospitality experience and in-depth knowledge of the market in Vietnam, LiV Resorts turned to us to get the word out on their forward-thinking travel concept.
QUO began by laying the strategic groundwork so that we could grow the brand with a distinct visual identity, a unique voice, a web presence that wows and an engaging social media campaign. So how did QUO bring LiV to life?
LiV Your Way
LiV was aware that the word ‘timeshare’ doesn’t always conjure positive vibes. They wanted to change these assumptions by offering hassle-free holidays to busy Vietnamese families looking to enhance their lifestyle. So QUO seized the opportunity to create a brand culture to shout about LiV – a resort that goes beyond traditional vacation-ownership concepts. LiV’s newly crafted culture strikes the perfect balance between aspirational offerings and grounded authenticity, perfect for modern travellers who wish to ‘LiV Free’.
LiV’s Got the Look
LiV’s got a bold, upbeat personality, and they needed a look to match. QUO’s designers drew on LiV’s personality traits to get the perfect expression of LiV on paper, including a sleek logo that pops off the page and a striking primary colour palette. The logo is especially attractive when splashed across vibrant and inspiring lifestyle images. LiV’s look will definitely turn more than a few heads.
LiV Speaks Her Mind
Captivating and full of charisma, LiV’s a jetsetter with great travel tips for the modern go-getting family. Although LiV’s bold, confident nature shines through in her tone of voice, she’s never over the top or ostentatious. She’s a straight talker who knows her facts and weaves them into copy to inspire readers. Up on all things contemporary, she’ll drop a bit of slang and trendy vocab here and there – with a finishing touch of the ‘feel good’ factor.
LiV, Camera, Action!
A dynamic personality like LiV’s definitely needs a dynamic expression. A top-level brand video to inspire modern Vietnamese holidaymakers to embrace travel as a lifestyle. Highly aspirational and full of memorable family moments, the LiV video is an optimistic showcase of family togetherness.
QUO’s digital team brought LiV to life with a standout website, and not surprisingly, LiV’s making a bold statement in cyberspace. The LiV site’s got style and substance. Viewers can check out the lush apartments, while getting a glimpse of Hoi An’s mystical treasures and hints of adventures further afield through LiV’s partnership with the Interval International® network of luxury destinations.
LiV Large, LiV Social
Curating eye-catching and witty Facebook and Instagram feeds comes naturally for a social butterfly like LiV. Fusing the talents of the teams in Bangkok and Saigon to create engaging dual-language posts, QUO built a social-media campaign with regular updates to increase brand awareness and drive recruitment. Always looking to inspire, LiV’s pages are peppered with stunning worldwide images that will bring out the inner adventurer in all of us.
We’re excited to see our creation come alive with the recent brand launch and look forward to watching Vietnam LiV free and Liv now!