The hospitality industry is evolving, whether you like it or not. In order to stay at the vanguard of change, hotel operators must innovate. To do that, according to CEO David Keen, they must first change their attitude.
In a follow-up to his Brand Revolution Speech at THINC INNOVATE 2018, David has expanded on his four steps to innovation in a series of article in Hotels Mag.
You can read the first of four articles here.